Riddle & Martin Sub Shops

About

Delis

Price Range : $11-30 ($$)

  • star
    Yelp rating
    4.5 stars

Location

Adress: 270 Old Bridge Tpke, South River, NJ 8882

Phone: (732) 238-1277

Work Hours

Mon 9:00 am-5:30 pm
Tue 9:00 am-5:30 pm
Wed 9:00 am-5:30 pm
Thu 9:00 am-5:30 pm
Fri 9:00 am-5:30 pm
Sat 9:00 am-4:30 pm
Sun 9:00 am-3:00 pm

Business info

  • list_alt
    Takes Reservations
    No
  • directions_car
    Delivery
    No
  • move_to_inbox
    Take-out
    Yes
  • credit_card
    Accepts Credit Cards
    Yes
  • thumb_up
    Good For
    Lunch
  • local_parking
    Parking
    Private Lot
  • directions_bike
    Bike Parking
    Yes
  • accessibility
    Good for Kids
    Yes
  • group
    Good for Groups
    No
  • volume_up
    Noise Level
    Average
  • local_bar
    Alcohol
    No
  • transit_enterexit
    Outdoor Seating
    No
  • wifi
    Wi-Fi
    No
  • tv
    Has TV
    No
  • fastfood
    Caters
    Yes

Reviews

  • Frank S.

    star star star star star 21 July 2026

    One of the best baloney  and cheese sandwiches I ever had! You can't even get a sandwich like this in Byram Township!

  • Randy S.

    star star star star star_border 14 July 2026

    This place has a small parking lot that makes it tough to get out of, especially if you have a truck.. besides that, the place is real small on the inside. Looks clean, and servers were friendly.

    I ordered a half of Ham, Salami, and provolone.. the sub had a lot of meat and topping. I was only able to eat half or the half.  The sub was good not the best tasting I've had but it good and I'd definitely would go back and recommend you try this place for yourself.

  • Stella C.

    star star star star star 7 July 2026

    If you're going to Riddle & Martin go hungry. They don't skimp out on their sandwiches and honestly it's something they're proud of serving. The establishment is pretty humble and they're pretty straight forward with get in get food get out. There isn't anywhere to eat so it's a place to pick up and eat somewhere else. NONETHELESS the sandwiches are cut and prepared with care. Solid place to get a sandwich. Also they have snacks.

  • Brian L.

    star star star star_border star_border 6 July 2026

    Riddle & Martin is roughly the size of a single-car garage (just the first floor) located in a tiny corner lot at the intersection of Old Bridge Turnpike and Hillside Ave (the part of Milltown Road east of Rt. 18). The intersection has a traffic light, and the storefront faces the middle of intersection, so you won't have to look too hard to find it.

    Half subs go for $5 -$6, while whole subs will set you back $11-13 post-tax.

    The credit card minimum is $10, so if you don't have cash, consider ordering a whole sub or two half subs.

    The menu has three types of offerings: breakfast sandwiches, hot subs, and cold subs--which dominate the menu. Included in all sandwiches at no extra cost are lettuce, tomatoes, onions, oil, vinegar, oregano, salt & pepper. A fork will come in handy to finish off the peppers and mounds of shredded lettuce that come with.

    Your choice of sandwich cheese is sliced fresh by machine when you order while the rest of your sandwich is built before your eyes. The glass panel in front of the counter allows you to observe your sandwich being made from start to finish (5 minutes for a whole sub if no other customers): the meats and lettuce are freshly sliced/chopped and generously portioned. As other reviewers have noted, the sandwich bread is an untoasted, semi-soft, plain white flour baguette that is easy to chew but won't hold up overnight against oil, vinegar, or the liquid secreted by tomatoes and lettuce. With that in mind, these sandwiches are best eaten sooner than later.

    The waiting area by the door is already quite cramped--allowing standing room for maybe 4 people-- and the drink coolers by the wall create only a narrow corridor by which to access the cash register at the far end of the room. Napkins and utensils are stocked to the right of the cash register. There's not much to do while you wait, so bring your own entertainment. A amusingly large TV screen has live camera footage of the parking lot to allow customers to monitor any car thefts in progress.

    The parking lot is barely large enough to hold four parking spaces, one of which is over an enormous pothole, and there isn't much room for two-way traffic, so only one vehicle can comfortably get it or out at any given time. The lot has two one-way entrances (one on the Old Bridge Turnpike side and another on the Hillside Ave side), but the common courtesy seems to be get in and get out. During the lunch and dinner rush, the Crestwood Liquor, Bar and Food Store parking lot across the street unofficially serves as overflow parking. Customers living or working within walking distance have the advantage, and may even choose to visit the nearby Magnifico's Ice Cream (a 3-minute walk away) afterwards.

    While Riddle & Martin continues to be an iconic and longstanding establishment in the area's sub shop scene, it continues to be pricier than competitors, particularly the Village Deli (3 miles south) which charges about 20% less and has no credit card minimum. The parking situation also leaves something to be desired, yet devotees continue to flock here for their sandwich fix.

  • Lou K.

    star star star star star_border 1 July 2026

    Good, inexpensive sub sandwiches. Thumans provisions are used. Good overall quality for the price. I will be back.

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